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“It is exciting to see that Canadians are gradually learning more about Filipino Food.
Although Filipinos make up one of the largest Ethnic Groups in Canada, our food and culture are still unknown to many Canadians. And what better way to get to know us but through Max’s Restaurant!” Says Bill Rodgers, Managing Director of eMax and grandson of Max’s founder, Maximo Gimenez.
There are 410,700 Filipinos living in Canada according to 2006 Census. With an estimated 203,000 living in Ontario, 88,000 in British Columbia, 53,000 in Alberta, 38,000 in Manitoba and 24,000 in Quebec. The Philippines has become one of the largest sources of immigrants in Canada. Today, there are over 600,000 Filipinos in which majority residein major cities including Vancouver, Calgary, Edmonton, Winnipeg, Toronto and Montreal.
“When Filipinos immigrate from the Philippines, they tend to have a need for a sense of belongingness. Max’s Restaurant fills that sense and warmth, bringing them closer to their homeland, even if just means having a simple meal at Max’s. And as they establish themselves in Canada, that transforms into a need to feel a sense of pride. Max’s Restaurant is a true Philippine brand that makes us proud as Filipinos abroad.” Mentions Marc San Juan, Marketing Manager – International.
“One of Max’s goal is to be a steward of Philippine Cuisine to the world. It makes us very proud and honoured that that goal is slowly being realized, especially when a mainstream medium like Edmonton Journal notices what we have to offer!” Marc San Juan added.
Max’s Edmonton is less than 15 minutes away from West Edmonton Mall — one of the largest malls in the world,popular amongst local residents and tourists. It is the 3rd branch (of 4) in Canada, which opened its doors in May 2014. Canada can expect a couple more branches to open very soon as we continue to grow and serve everyone authentic Philippine Cuisine!
Read Full Article in Edmonton Journal.